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UPPER WEST SIDE

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Breakfast · Café · Coffee · Sandwiches · Smoothies · Pastries

Soft Opening

2040 Broadway, New York, NY 10023

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About Choice Brooklyn

Upper West Side

Choice Brooklyn is a family-owned breakfast café and neighborhood gathering spot is now in the Upper West Side, Manhattan 2026. Born in Clinton Hill, Brooklyn in 2005, Choice Brooklyn has spent nearly two decades serving its community with house-baked pastries, handcrafted coffee, made-to-order sandwiches, fresh smoothies, and breakfast plates. Everything is prepared daily with real ingredients and genuine care.

 

Rooted in a family tradition of cooking and baking passed down from a grandmother's farm in the South of France, everything at Choice Brooklyn is made in-house, from scratch. The Upper West Side location brings that same warmth and craft to a new neighborhood: a place where students, families, and locals can sit down, slow down, and enjoy food that's worth every bite.

 

Whether it's your first coffee of the morning, a fresh-pressed smoothie for your lunch break, or a sandwich that actually fills you up, Choice Brooklyn is here for all of it. We believe everyone deserves to eat well, and we can't wait to share that belief with the Upper West Side.

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